.png)
Cloud Solutions
Azure vs AWS vs Google Cloud: quick comparison
By Steve Harper | 8 min read | Last updated:
6 August 2026 at 11:39:13
In this guide:
- What cloud services mean for modern businesses
- How Microsoft Azure compares with AWS and Google Cloud
- Why Azure is often a strong fit for Microsoft-led businesses
- Where AWS and Google Cloud can still make sense
- How cost, licensing and long-term value compare
- How security, identity and compliance differ across cloud platforms
- Why hybrid cloud matters for businesses with existing on-prem systems
- How to choose the right cloud platform for your business
- How IT Desk can help with Microsoft Azure cloud services
TL;DR
Microsoft Azure, AWS and Google Cloud are all powerful cloud platforms. The best choice depends on your existing systems, workloads, skills, security needs and long-term strategy. However, for businesses already using Microsoft 365, Windows Server, Teams, SharePoint, Entra ID, Intune or Microsoft Defender, Azure is often the most practical and integrated cloud platform.
Key Takeaways
Azure, AWS and Google Cloud can all support cloud servers, storage, databases, networking, backups and security.
Azure is often a strong fit for businesses already using Microsoft 365, Windows Server and other Microsoft tools.
AWS can make sense for organisations with AWS skills, cloud-native applications or existing AWS services.
Google Cloud can be a good fit for businesses focused on Google Workspace, analytics, data engineering or machine learning.
Cloud cost depends on usage, licensing, support, data transfer, backup, security and ongoing management.
Azure can offer advantages for eligible Microsoft workloads through licensing options such as Azure Hybrid Benefit.
Security depends on configuration, identity, access control, monitoring and management, not just the cloud provider.
For many UK businesses with Microsoft-led environments, Azure is often the most natural route into cloud services.
Security, identity and compliance
Security is one of the biggest reasons many Microsoft-led businesses choose Azure. Azure works closely with Microsoft identity, device and security tools, including Microsoft Entra ID, Intune and Microsoft Defender.
This can make it easier to build a joined-up approach to cloud security, user access, device management and Microsoft 365 protection. Azure also provides built-in security tools and guidance to help businesses improve their cloud security posture. :contentReference[oaicite:3]{index=3}
However, no cloud platform is secure by default simply because it is well known. Security still depends on configuration, access control, monitoring, backup strategy and ongoing management.
Hybrid cloud and existing infrastructure
Many businesses do not move everything to the cloud at once. They may need to keep some systems on-premise while moving others to Azure. This is where Azure can be particularly useful for Microsoft-based environments.
Azure can support hybrid cloud strategies where on-prem servers, cloud services, identity, data and security controls need to work together. This can help businesses modernise gradually rather than replacing everything in one large migration.
For businesses with existing Windows Server, Active Directory, Microsoft 365 or Microsoft security tools, Azure often provides a smoother route from traditional infrastructure to modern cloud services.
People Also Ask
Is Azure better than AWS?
Azure is not automatically better than AWS, but it may be a better fit for businesses already using Microsoft 365, Windows Server, Entra ID, Intune, Defender, Teams or SharePoint. AWS can be a strong choice for cloud-native applications and organisations already built around AWS services.
Is Azure better than Google Cloud?
Azure may be a better fit for Microsoft-led businesses, especially those using Microsoft 365, Windows Server, SharePoint, Teams and Microsoft security tools. Google Cloud can be a strong option for organisations focused on Google Workspace, analytics, machine learning or Google-native services.
Why do businesses choose Microsoft Azure?
Businesses often choose Microsoft Azure because it integrates closely with Microsoft 365, Windows Server, Entra ID, Intune, Defender and other Microsoft tools. It can support cloud servers, storage, backups, networking, security and hybrid cloud environments.
Which cloud platform is best for small businesses?
The best cloud platform for a small business depends on existing systems, budget, workloads and support needs. For small businesses already using Microsoft 365 and Windows-based systems, Azure is often a practical choice because it fits naturally with their existing Microsoft environment.
Is Azure good for moving from on-prem servers to the cloud?
Yes. Azure can be a strong option for businesses moving from on-prem servers to the cloud, especially if they already use Windows Server, Microsoft 365, Active Directory or Microsoft security tools. Azure supports virtual machines, storage, networking, backup and hybrid cloud scenarios.
Can IT Desk help businesses choose between Azure, AWS and Google Cloud?
Yes. IT Desk can help businesses review their current systems, Microsoft 365 setup, workloads, security needs and cloud goals before choosing the right cloud platform. For many Microsoft-led businesses, we often recommend Azure because it aligns closely with the tools they already use.
Need help choosing the right cloud platform?
IT Desk helps businesses compare cloud options, assess current infrastructure and choose the right approach for migration, security, cost and long-term management. For Microsoft-led businesses, we can help plan, migrate and manage Azure environments that work closely with Microsoft 365, cloud backups and cyber security.
Microsoft Azure | AWS | Google Cloud |
Strong fit for Microsoft 365, Windows Server and Microsoft security environments | Strong for broad cloud infrastructure and developer-led cloud builds | Strong for data, analytics, AI and Google-native environments |
Works closely with Entra ID, Intune, Defender, Teams and SharePoint | Large service catalogue and mature cloud ecosystem | Strong analytics and machine learning capabilities |
Good option for hybrid cloud and businesses moving from on-prem Microsoft systems | Good for organisations already built around AWS skills and services | Good for businesses already invested in Google Workspace or Google Cloud tools |
Can support virtual machines, storage, backups, databases, networking and cloud security | Can support similar cloud infrastructure use cases | Can support similar cloud infrastructure use cases |
Often a practical choice for SMEs already using Microsoft technologies | Often selected by cloud-native or development-heavy teams | Often selected for analytics-heavy or Google-focused environments |
Microsoft and Google both publish official cloud service comparison resources showing that many services across Azure, AWS and Google Cloud have broadly comparable equivalents, although not every service has exact feature parity.
Why Azure is often the best fit for Microsoft-led businesses
For businesses already using Microsoft 365, Azure often feels like the most natural cloud platform. It connects closely with the tools many organisations already rely on, including Outlook, Teams, SharePoint, OneDrive, Windows Server, Microsoft Entra ID, Intune and Microsoft Defender.
This matters because cloud strategy is not just about choosing where servers run. It is about how identity, devices, users, security, data, backups and applications work together.
Azure can be especially useful for businesses that want to:
Move existing Windows Server workloads to the cloud
Replace or reduce on-prem server infrastructure
Connect cloud services with Microsoft 365
Use Microsoft Entra ID for identity and access control
Improve device and endpoint management with Intune
Strengthen security with Microsoft Defender tools
Build hybrid cloud environments
Use Azure virtual machines, storage, networking and backups
Prepare for Microsoft Copilot and wider AI adoption
AWS and Google Cloud are strong platforms, but Azure is often easier to align with a Microsoft-based business environment.
Where AWS and Google Cloud can make sense
Azure is not the only good cloud platform. AWS and Google Cloud can both be strong choices depending on the business.
AWS may make sense for organisations that already have AWS skills, cloud-native applications, developer-led infrastructure or existing systems built around AWS services.
Google Cloud may make sense for organisations that are heavily invested in Google Workspace, Google data tools, analytics, machine learning or Google-native services.
The right decision should be based on your workloads, existing systems, internal skills, security requirements and long-term strategy. For many UK businesses already using Microsoft 365 and Windows-based systems, Azure is often the most practical and integrated choice.
Cost, licensing and long-term value
Cloud costs are not only about the headline price of a virtual machine or storage service. The real cost depends on usage, licensing, support, data transfer, backups, security, monitoring and management.
Azure can be particularly attractive for businesses with existing Microsoft licensing because Azure Hybrid Benefit may help reduce costs for eligible Windows Server and SQL Server workloads. Microsoft describes Azure Hybrid Benefit as an offer that can reduce expenses during cloud migration by applying eligible Windows Server, SQL Server and Linux subscriptions to Azure. :contentReference[oaicite:1]{index=1}
Businesses should still avoid assuming that any cloud platform is automatically cheaper. The best approach is to estimate costs before migration, monitor usage after deployment and optimise cloud resources over time. Microsoft provides an Azure pricing calculator to help estimate costs for different cloud scenarios. :contentReference[oaicite:2]{index=2}
Why this comparison matters
Microsoft Azure, AWS and Google Cloud are all capable cloud platforms, but they are not always equally suitable for the same business. The right choice depends on your existing systems, workloads, security needs, internal skills and long-term technology goals.
For businesses already using Microsoft 365, Windows Server, SharePoint, Teams, Entra ID, Intune or Microsoft Defender, Azure is often the most practical fit because it connects naturally with the Microsoft environment already in place. AWS and Google Cloud can still be strong options, but Azure is frequently the easiest platform to align with a Microsoft-led business.

Related Insights
So, why IT Desk?

Proactive & Reactive Support
In 2024, we achieved an average response time of 13 seconds. Most IT support providers respond anywhere between 30 seconds and 1 minute.
Not only this, 99.5% of our feedback we received was rated 4 out of 4, making this one of our best years yet!

Award Winning
Recognised by Three Best Rated as one of the 'Three Best Rated' IT Service Providers in the Rotherham area. Our feedback definitely reflects this!
Acknowledged by Barnsley & Rotherham Chamber of Commerce over the years for Excellence in Customer Service and Commitment to People Development.

Experienced & Certified
Awarded the 'Investors in People' certification, which is an industry standard that shows IT Desk as being actively committed to developing and supporting it's employees.
From apprentices to managers to solution engineers, our team of people is truly unique - often described by them as a 'family'!

Reliable & Consistent
Founded in Rotherham in 2006, we started out offering IT support to local businesses. Over the years, we've expanded to serve clients throughout the UK.
With over a decade of experience, we offer exceptional localised IT support, particularly in South Yorkshire, and specialise in assisting SMEs.

Innovative Solutions for Businesses
20+
Years of Experience
A legacy of excellence in digital solutions.
100%
Zero Carbon
Doing our part for the environment.
Certified by British Gas.
99.9%
Client Satisfaction Rate
Trusted by businesses across all sectors for superior service.
1200+
Projects Completed
Delivering cutting-edge solutions for a seamless digital future.











